Please use this identifier to cite or link to this item:
http://egyankosh.ac.in//handle/123456789/91915
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.date.accessioned | 2022-12-23T10:38:09Z | - |
dc.date.available | 2022-12-23T10:38:09Z | - |
dc.date.issued | 2022 | - |
dc.identifier.uri | http://egyankosh.ac.in//handle/123456789/91915 | - |
dc.format.extent | 183-195 p. | - |
dc.format.medium | text | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | en_US |
dc.publisher | Indira Gandhi National Open University, New Delhi | en_US |
dc.title | Unit-11 In-Store Promotions, Strategies, Budgets, and Evaluation | en_US |
dc.type | Book chapter | en_US |
Appears in Collections: | BRL-102 Retail Marketing and Communication BRL-102 Retail Marketing and Communication |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Unit-11.pdf | 254.61 kB | Adobe PDF | View/Open |
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