Please use this identifier to cite or link to this item: http://egyankosh.ac.in//handle/123456789/91915
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DC FieldValueLanguage
dc.date.accessioned2022-12-23T10:38:09Z-
dc.date.available2022-12-23T10:38:09Z-
dc.date.issued2022-
dc.identifier.urihttp://egyankosh.ac.in//handle/123456789/91915-
dc.format.extent183-195 p.-
dc.format.mediumtext-
dc.format.mimetypeapplication/pdf-
dc.language.isoenen_US
dc.publisherIndira Gandhi National Open University, New Delhien_US
dc.titleUnit-11 In-Store Promotions, Strategies, Budgets, and Evaluationen_US
dc.typeBook chapteren_US
Appears in Collections:BRL-102 Retail Marketing and Communication
BRL-102 Retail Marketing and Communication

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