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http://egyankosh.ac.in//handle/123456789/91912Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2022-12-23T10:07:04Z | - |
| dc.date.available | 2022-12-23T10:07:04Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://egyankosh.ac.in//handle/123456789/91912 | - |
| dc.format.extent | 138-159 p. | - |
| dc.format.medium | text | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en | en_US |
| dc.publisher | Indira Gandhi National Open University, New Delhi | en_US |
| dc.title | Unit-8 Advertising and Promotion | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | BRL-102 Retail Marketing and Communication BRL-102 Retail Marketing and Communication | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Unit-8.pdf | 304.88 kB | Adobe PDF | View/Open |
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