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IGNOU Self Learning Material (SLM)
07. School of Management Studies (SOMS)
Levels
Bachelor's Degree Programmes
Current
Bachelor of Commerce (BCOMG)
BCOE-141 Principles of Marketing
Block-1 Basic Concepts of Marketing
Block-2 Product
Block-3 Pricing
Block-4 Distribution
Block-5 Promotion
Block-6 Services Marketing and Emerging Issues
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Results 1-10 of 26 (Search time: 0.005 seconds).
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Issue Date
Title
Contributor(s)
2021
Block-4 Distribution
Vaid, D. K.
;
Kishor, Nawal
;
Pandey, Anupriya
2021
Unit-2 Marketing Environment
Amarchand
2021
Unit-1 Nature and Scope of Marketing
Amarchand
2021
Block-3 Pricing
Verma, D. P. S.
;
Kishor, Nawal
;
Pandey, Anupriya
2021
Unit-7 Branding and Packaging
Kapoor, P. K.
2021
Unit-8 Objectives and Methods
Verma, D. P. S.
2021
Unit-12 Channels of Distribution-II
Vaid, D. K.
2021
Unit-19 Emerging Issues in Marketing-I
Pandey, Anupriya
2021
Unit-9 Discounts and Allowances
Verma, D. P. S.
2021
Unit-10 Regulation of Prices
Verma, D. P. S.
Discover
Contributor
5
Amarchand
4
Chhabra, Vinesh
4
Kapoor, P. K.
4
Pandey, Anupriya
4
Vaid, D. K.
4
Verma, D. P. S.
Date issued
26
2021