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Issue DateTitleContributor(s)
2017Unit-2 Marketing Environment-
2017Unit-4 Buyer Behaviour-
2017Unit-5 Markets and Market Segmentation-
2017Unit-6 Market Targeting and Positioning-
2017Unit-7 Product Concepts and Classification-
2017Unit-9 Branding, Packaging and Servicing-
2017Unit-11 Price Adjustment Strategies-
2017Unit-8 Product Developrihent and Product Life Cycle-
2017Unit-10 Objectives and Methods of Pricing-
2017Unit-12 Regulation of Prices-

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