BRL-002 Retail Marketing and Communication Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Issue DateTitleContributor(s)
2017Unit-1 Overview of Retail Marketing-
2017Unit-2 Understanding Shoppers and Shoppers' Behavior-
2017Unit-3 Personal Selling-
2017Unit-4 Customer and Customer's Needs-
2017Unit-5 Steps in Selling-I-
2017Unit-6 Steps in Selling-II-
2017Unit-7 Overview of Retail Promotions-
2017Unit-8 Advertising and Promotion-
2017Unit-9 In-store Promotion and Management-
2017Unit-10 In-store Objectives, Advantages and Limitations-
2017Unit-11 In-store Promotions, Strategies, Budgets and Evaluation-
2017Unit-12 Types and Techniques of Sales In-store Promotions-
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12

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