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  <title>DSpace Collection:</title>
  <link rel="alternate" href="http://egyankosh.ac.in//handle/123456789/4747" />
  <subtitle />
  <id>http://egyankosh.ac.in//handle/123456789/4747</id>
  <updated>2026-09-11T10:08:39Z</updated>
  <dc:date>2026-09-11T10:08:39Z</dc:date>
  <entry>
    <title>Case-1 Puripen: Selecting the Communication Mix</title>
    <link rel="alternate" href="http://egyankosh.ac.in//handle/123456789/10581" />
    <author>
      <name />
    </author>
    <id>http://egyankosh.ac.in//handle/123456789/10581</id>
    <updated>2017-04-22T05:47:27Z</updated>
    <published>2017-04-22T00:00:00Z</published>
    <summary type="text">Title: Case-1 Puripen: Selecting the Communication Mix</summary>
    <dc:date>2017-04-22T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Case-2 Ray-Ban Sunglasses: Selecting the Target Audience and the Communication Objectives</title>
    <link rel="alternate" href="http://egyankosh.ac.in//handle/123456789/10579" />
    <author>
      <name />
    </author>
    <id>http://egyankosh.ac.in//handle/123456789/10579</id>
    <updated>2017-04-22T05:46:04Z</updated>
    <published>2017-04-22T00:00:00Z</published>
    <summary type="text">Title: Case-2 Ray-Ban Sunglasses: Selecting the Target Audience and the Communication Objectives</summary>
    <dc:date>2017-04-22T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Case-3 Colour Television: The Buyer's Behavior</title>
    <link rel="alternate" href="http://egyankosh.ac.in//handle/123456789/10577" />
    <author>
      <name />
    </author>
    <id>http://egyankosh.ac.in//handle/123456789/10577</id>
    <updated>2017-04-22T05:44:56Z</updated>
    <published>2017-04-22T00:00:00Z</published>
    <summary type="text">Title: Case-3 Colour Television: The Buyer's Behavior</summary>
    <dc:date>2017-04-22T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Case-4 Project Clear (A): The Advertising Brief</title>
    <link rel="alternate" href="http://egyankosh.ac.in//handle/123456789/10575" />
    <author>
      <name />
    </author>
    <id>http://egyankosh.ac.in//handle/123456789/10575</id>
    <updated>2017-04-22T05:43:58Z</updated>
    <published>2017-04-22T00:00:00Z</published>
    <summary type="text">Title: Case-4 Project Clear (A): The Advertising Brief</summary>
    <dc:date>2017-04-22T00:00:00Z</dc:date>
  </entry>
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